Award School ‘WALL’ placing campaign 2022
Brief: create a campaign to raise awareness for Taronga Zoo and the animals they are trying to save
As the planet spirals into doom and we spend countless hours online consuming content about it, the word "endangered" just doesn’t hit people the way it used to.
Taronga Zoo wants to flip the script with "The Limited Edition”, a campaign that makes the conversation around Australian animal extinction feel urgent again.
Activation museum store pop-up to raise awareness and funds for Taronga Zoo that displays limited edition items with an impactful focus on a live orange-bellied parrot, the most endangered animal in Australia.
Each limited-edition design purchasable on our website is one-of-a-kind—just like our native animals.
Every shirt isn’t just a statement—it’s a step toward protecting species on the brink.
