Hunger to chase what hasn’t been done and make work that genuinely matters, with the humility to collaborate openly and always keep evolving.

Advertising sits at the cross-section of my three favourite things: creativity, human psychology, and social change.

I am most drawn to work that creates impact beyond attention: work that shifts behaviour, changes perceptions, and ideally improves people’s lives. So whether that’s helping break taboos around female intimate health, raising funds for Beyond Blue with Maxibon, or championing ‘Greenyards’ as an alternative to traditional cemeteries, I’m motivated by ideas that connect with real people and create real change beyond the campaign launch.

For all creative enquiries: xanthekdoran@gmail.com‍ ‍

📖 Award School Folio: see here

Shannon Behaviour Change — 2025

LeapFrogger — 2024

We The People — 2023

SDWM — 2022

Hardhat (intern) + Thinkerbell — 2021