Research shows 8 in 10 women still silently delay treatment for intimate health issues until symptoms become severe, often due to stigma, embarrassment, or lack of education.

With Canesten, we created a campaign that challenged this silence by reframing it as a real diagnosable condition, Silence Syndrome.

By turning an invisible social issue into something visible and urgent, we launched a campaign centred around a new Canesten treatment range containing the cure.