Daniel Murphy was a man of passion – both in pleasure and business. For our 70th Birthday, we’ll reignite our employees charisma and spark for all things liquor by creating a staff engagement piece where they can learn all about the man who started it all.

The Book of Dan is an immersive learning experience that gets consumers feeling excited and knowledgeable about all things liquor. 

The book will equal parts education, knowledge, experiences and tastings.

As well as stories and content about Dan, The Book of Dan includes:

Vouchers to fine restaurants or wineries.

A colour guide for beers.

‘Scratch & Sniff’ wine scents.

Cooler page - wrap around your drink and place in  the freezer for a fast cool drink.

Liquor & mixer pairing suggestions.

Pop-out cocktail garnish.