RMIT Quick Briefs
Product: Tyrrells Chips
Goal: Make Tyrrells the chip of choice
SMP: Happiness is hard to come by these days. With meditation on the rise, we often need to focus on finding a true sense of happiness. Tyrrell’s can make you smile with just one bite.
Product: Australian Government - National Bowel Cancer Screening Program
Goal: Increase the return rate of the free screening test from 30% to 50% by the end of 2020.
SMP: There’s no better time to take the test, early detection is your best way to beat Bowel cancer.
Product: BIC Cristal Ballpoint Pen
Goal: Make BIC Cristal Ballpoint Pen the first choice for anyone who writes.
SMP: A really long-lasting pen.
Goal: Convince Victorians to follow guidelines to stop community spread of COVID-19
SMP: COVID-19 is something you should not get