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RMIT Quick Briefs

Product: Tyrrells Chips

Goal: Make Tyrrells the chip of choice

SMP: Happiness is hard to come by these days. With meditation on the rise, we often need to focus on finding a true sense of happiness. Tyrrell’s can make you smile with just one bite.


Product: Australian Government - National Bowel Cancer Screening Program

Goal: Increase the return rate of the free screening test from 30% to 50% by the end of 2020.

SMP: There’s no better time to take the test, early detection is your best way to beat Bowel cancer.

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Product: BIC Cristal Ballpoint Pen

Goal: Make BIC Cristal Ballpoint Pen the first choice for anyone who writes.

SMP: A really long-lasting pen.

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Product: COVID-19

Goal: Convince Victorians to follow guidelines to stop community spread of COVID-19

SMP: COVID-19 is something you should not get

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