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  • Writer's pictureBeing Xanthe


Updated: Oct 18, 2019

The Australian Red Cross Blood Service is a division of the Australian Red Cross. funded by the federal, state and territory governments of Australia to supply the community with safe, high quality blood and blood products, as well as organ and bone marrow services for transplantation.

This campaign was aimed at males aged between 20-29 with the goal to expand plasma donors over 12 months by 18,000 and Increase the donation frequency.

I worked heavily on the art direction of this campaign in my team of creatives.

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