Updated: Oct 8, 2020
Quick brief 1: ABSOLUT VODKA
SMP: Absolut Vodka Is Proudly The Spirit of Pride.
Objectives: Align Absolut Vodka with the key cultural moment of Mardi Gras 2020, Drive purchase, Show support & solidarity to the queer community, Demonstrate Absolut Vodka’s longstanding history of being involved with this group.
TA: Australian queer community & participants of Mardi Gras 2020. Urbanites 25-34 who live within a 5km radius of the CBD, high disposable income, culturally engaged, socially active and aware.