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  • Writer's pictureBeing Xanthe


Updated: Oct 8, 2020

Quick brief 1: ABSOLUT VODKA

SMP: Absolut Vodka Is Proudly The Spirit of Pride.

Objectives: Align Absolut Vodka with the key cultural moment of Mardi Gras 2020, Drive purchase, Show support & solidarity to the queer community, Demonstrate Absolut Vodka’s longstanding history of being involved with this group.

TA: Australian queer community & participants of Mardi Gras 2020. Urbanites 25-34 who live within a 5km radius of the CBD, high disposable income, culturally engaged, socially active and aware.

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